By Evan DeSimone
In-home fitness and weight loss video maker Beachbody has launched an SVOD service. Consumers will now be able to access Beachbody’s extensive library of health and fitness content via connected devices like Roku, Chromecast and Apple TV.
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody has amassed a library of titles that includes “Insanity,” “TurboFire,” “Body Beast” and “Brazil Butt Lift” and Tony Horton’s P90X workout. The company has also licensed numerous individual weight loss programs from fitness experts, including Shaun T, Autumn Calabrese, Chalene Johnson and Sagi Kalev.
The streaming platform, dubbed BeachbodyOnDemand, is launching in beta and will be available to users for a free 30-day trial period. To kick off the release, Beachbody is hosting “Beachbody Super Workout,” a Nashville-based event featuring some of the service’s popular fitness personalities that will be live streamed on the platform on July 18.
Fitness has become a lucrative vertical on online vertical. Earlier this year, fitness guru Jillian Michaels sued Lionsgate for $10 million, alleging that the studio had illegally profited by monetizing her workout and fitness videos on YouTube. Lionsgate’s fitness channel, BeFiT, which utilized Michaels’ content, currently boasts 1.7 million subscribers and nearly 230 million views.