By Evan DeSimone
Filming vertical video footage has long been a major taboo on YouTube. Creators and viewers alike have implored smartphone users to turn their phone to landscape mode before hitting record. But it seems like the days of vertical video shaming may be done as YouTube with last week’s announcement that its newly-revamped mobile app now supports vertical video.
While it may be a contentious topic for YouTube creators, Snapchatters have been favoring vertical since day one, as a natural outgrowth of the way most people hold their phones. In a recent lecture, Snapchat CEO Evan Spiegel claimed that vertical video receives roughly nine times more engagement than horizontal video because users aren’t forced to change the way they hold their phone to view.
YouTube Susan Wojcicki made it clear that YouTube would be making mobile video it’s top priority in the coming year during her keynote speech at this year’s annual VidCon gathering. Pushing for more mobile eyes means going toe-to-toe with current mobile video leaders like Snapchat, so taking a page out of Evan Spiegel’s manual could be helpful.