Immersive video provider IM360 announced today that it has teamed with leading Chinese sports streaming platform Letv Sports to present a 360-degree video live stream of the 2015 International Champions Cup (ICC) China soccer tournament currently being held in Shenzhen, Guangzhou and Shanghai. The matches can be viewed on the Letv mobile app, available on both iOS and Android platforms.
Virtual reality is one of the fastest-growing sectors of the streaming space, with companies from Samsung to the New York Times offering 360-degree programming and, in some cases, ads. While the freedom to roam the format provides makes it problematic for traditional narrative storytelling, it is well-suited for live events like sports. Earlier this year, current NBA champions the Golden State Warriors, co-owned by veteran Hollywood mogul Peter Guber, teamed with the Laguna, Ca.-based company NextVR to test a courtside 360-degree video stream at one its games.
IM360 is a joint venture between Oscar-winning VFX studio Digital Domain (“Titanic,” “The Curious Case of Benjamin Button”) and 360-video pioneers Immersive Media. The company’s technology has previously been put to use in projects ranging from the “Blank Space” 360-degree music video by Taylor Swift to the TBS talk show “Conan.”