By Evan DeSimone
DramaFever, an OTT platform specializing Asian films and television shows, today announced a multi-year licensing deal with Korean pop culture producer and distributor CJ E&M to bring top Korean dramas to U.S.and Canadian audiences.
Launched in 2009 DramaFever offers consumers SVOD access to content from more than 70 producers and broadcasters located in Asia, Europe, and the Americas. The company acquired by SoftBank in 2014 and soon after began expanding its content offerings with original content and expanded licensing of European television programming. The latest licensing deal includes exclusive distribution rights for eight Korean TV dramas and at least 10 feature films.
DramaFever also announced that it would serve as the sole drama sponsor for KCon, the Toyota-backed annual North American gathering for fans of Korean entertainment, music and media. As one of the leading platforms working to make Korean entertainment content available internationally, DramaFever will partner with CJ E&M to present a joint screening room at both Kcon 2015 in Los Angeles and New York to present trending hits from their expanding catalog, including “Oh My Ghostess” and “My Beautiful Bride.” Special guests will include director GO Min Gum and actor Son Ho Jung of “Mr. Baek the Homemade Food Master,” a new show making it’s debut on DramaFever.
DramaFever is part of a growing wave of niche streaming platforms that have been gaining traction with north American audiences, along with CrunchyRoll, which licenses Japanese animation programming for international distribution, and MUBI, which targets cinephiles with a curated selection of classic, foreign and indie films.