Multiplatform media company AwesomenessTV announced today that it has pacted with DHX Media Ltd. to develop and produce content to air on Family Channel in Canada.
DHX will distribute and handle merchandising and licensing outside of the U.S. for original content produced under the deal.
DHX Television has also licensed three AwesomenessTV series: “AwesomenessTV,” a sketch comedy show airing on Nickelodeon in the U.S.; “Make Me Over,” a reality makeover series hosted by teen fashionistas Bethany Mota and Ingrid Nilsen; and “Cheerleaders,” a docu-series about the competitive world of cheer.
“We are always looking for new opportunities to reach the Gen Z audience, whether it’s a new platform or a new territory,” said Kelly Day, chief digital officer for AwesomenessTV, in a statement. “In this case it’s both.”
Unlike most companies that have been branded as multi-channel networks, AwesomenessTV has an extensive background in film and TV production. AwesomenessTV founder and CEO Brian Robbins directed such films as “Varsity Blues” and “Norbit” and produced TV series including “Smallville” and “One Tree Hill.” The latter were executive produced by AwesomenessTV co-founder Joe Davola, a former MTV and Fox exec whose name was used for a “Seinfeld” character.
DHX Media Ltd. is a force in Canadian television as the owner of Family Channel, the most viewed children’s TV channel in the country, as weas the owner of Family Channel, as well as the channels Disney Junior (English & French) and Disney XD in Canada. It also produces the children’s the internationally-syndicated children’s shows as “Yo Gabba Gabba!,” “Caillou,”Teletubbies,” “In the Night Garden,” “Inspector Gadget,” “Johnny Test” and “Slugterra” and the long-running tween-oriented “Degrassi” franchise.