Funny Or Die (FOD) made its name on the internet with comedic viral-friendly videos featuring mainstream Hollywood stars, but in recent years the brand has been placing increasing emphasis on traditional TV projects “Billy on the Street,” “@midnight” and “The Chris Gethard Show.”
On Tuesday, it reasserted its commitment to online content with the announcement that it has promoted Chris Bruss to president of digital content and hired Gary Sanchez Productions creative executive Owen Burke as the company’s first editor-in chief of-content.
“As Funny Or Die continues to expand our digital content in all forms on all platforms, I am incredibly excited to have two so talented people to run it on a daily basis,” said Dick Glover, CEO of Funny Or Die, in a statemetn. “Chris is great executive who has successfully led our Branded Entertainment division since inception.”
“Owen was born to be the day-to-day creative head of FOD,” added said Adam McKay, co-Founder of Funny Or Die. “He’s collaborative, smart, and most of all very, very funny. And his dog-fighting days are a thing of the past.”
Bruss and Burke will work together to oversee all digital content production and strategy for Funny Or Die, including both video and non-video content for its signature website and branded and partner content, as well New York-based Funny Or Die News, the recently-launched Washington D.C. office, the company’s social content, and content for Funny Or Die’s apps (including FOD Weather and FOD News Flash). Additionally, Bruss will remain president of Gifted Youth, Funny Or Die’s commercial production and creative services company.
Funny Or Die was founded in 2007 by Gary Sanchez Productions (Will Ferrell, Adam McKay, and Chris Henchy) and Creative Artists Agency. It scored a viral hit out of the gate with the short “The Landlord,” starring Ferrell, which has racked up more than 82 million views to date. Filmmaker Judd Apatow is a principal partner.
Bruss (pictured, left) joined Funny or Die in 2009. As VP of branded entertainment for Funny Or Die and president of Gifted Youth, he has overseen the production of over 400 branded-entertainment campaigns.
Burke (pictured, right) ran the television department for Gary Sanchez Productions, serving as a producer on such series as Comedy Central’s “Drunk History” NBC’s “Bad Judge” and Fusion’s “The Chris Gethard Show,” as well as cable and network pilots. He also served as a consultant for Funny Or Die since the company’s launch in 2007, advising on personnel and content. Before coming to Gary Sanchez, Burke served as the artistic director for the Upright Citizens Brigade Theater in New York, and he still performs regularly at the UCB Theater in Los Angeles.