By Evan DeSimone
There are some big changes in the offing for digital football fans as the NFL announced plans to shift its streaming strategy and shutter its existing premium streaming platform, NFL Now, in favor of new products with heftier price tags.
Last year the National Football League announced NFL Now, billed as a streaming video platform for football fans packed with exclusive content including highlights, features and other content. Now, it appears that the NFL is throwing in the towel (to mix my sports metaphors) by folding NFL Now and its catalog of content into its other digital outlets, including NFL.com and the NFL mobile app.
NFL Now Plus, the subscription side of NFL now which cost fans $1.99 a month, will cease to exist with the start of the 2015–2016 season. That content will be rerouted either to NFL.com and NFL mobile or to Game Pass, the NFL’s premium subscription services. Priced at $100 per year, Game Pass offers a wider range of content including access to audio-only live game broadcasts and on-demand HD replay of all 256 regular season games.
All is not lost for fans of free and cheap streaming NFL content. The NFL’s official beer sponsor, Bud Light, is teaming up with YouTube to assemble a program of NFL-based content for fans. The new program, Full Season Football, will aggregate content from YouTube and Google Search along with co-branded content from Bud Light’s partnership with the NFL. The new program launches Sept. 10, just ahead of the regular season and the kickoff of NFL Game Pass.