By Evan DeSimone
Weather Nation has announced a team-up with custom VOD platform provider Kaltura and advertising technology firm YuMe for ad stitching, creating a seamless targeted advertising environment across its OTT and digital platforms.
Ad stitching will allow targeted ads to be serviced directly into viewers streams rather than loaded separately, a disruptive experience that can turn off viewers and reduce watch time. Weather Nation ads will now be stiched directly into streams using technology developed by Kaltura, provider of bespoke OTT and VOD platforms for brands and broadcasters, and YuMe, developer of audience growth and analytics technologies for digital video.
“Combining the expertise of YuMe, Kaltura and Weather Nation to optimize the way ads are delivered offers a vastly improved user experience for the audience and a powerful solution for issues around latency,” said Tom Wolfe, VP of business development and partnerships at YuMe, in a statement. By making video ads seamless, with no buffering time to disrupt the viewing experience, Weather Nation gains the same familiar smooth transition from content to ad that television viewers have come to expect.”
The partnership with Weather Nation and YuMe is the latest for Kaltura, which last year raised $47 million to fund an international expansion of its streaming video solutions. Video ad network YuMe has been quietly accumulating high profile partnerships since its IPO in 2013. Just last spring the ad tech firm announced a partnership with JW Player.