By Evan DeSimone
Mobile app creation platform DWNLD announced today that it has raised $12 million in Series A fuding in a round that was led by tech VC giant Greylock Partners.
Launched in 2014 by founders Fritz Lanman and current CEO Alexandra Keating, who previously served as a marketing exec Thrillist, DWNLD specializes in streamlining the increasingly important process of app creation. The DWNLD platform allows publishers to quickly and easily convert all of their content to a native app format without the expense and effort of custom coding. Users can even customize the look and feel of their app through the platform.
DWNLD has published over 2000 apps for clients that include media publishers and content creators. Among them is digital star Arden Rose, who launched her own personalized app through DWNLD earlier this year.
As the mobile space heats up, demand for services like DWNLD continues to increase with publishers looking for streamlined ways to reach audiences where they live. With that demand comes increased competition from services like Beachfront Media and Bing Chen’s YouTuber focused Victorious, all of which offer users bespoke mobile app solutions.
Greylock joins a group of notable early investors in DWNLD which includes WME and The Chernin Group. As part of the deal, Greylock partner and Mozilla pioneer John Lilly will join DWNLD’s board to help steer the company toward profitability.