By Evan DeSimone
Netflix’s expanding roster of kid friendly entertainment is set to grow by seven original series, including shows from DreamWorks Animation and Lego.
Over the summer, Netflix took steps to beef up its content offerings for preschool aged children as part of its growing kids vertical. Now the streaming giant is taking aim at slightly older kids with a slate of heavily-branded adventure series with a slightly more sophisticated themes and design.
On Dec. 18, Netflix will roll-out the first of the new kids series, “Glitter Force,” which follows the story of five preteen girls recruited by a fairy to defend the world from classic fairy tale villains and monsters. It will be followed on Dec. 24 by DreamWorks Animation’s “Dawn Of The Croods,” based on the studio’s prehistoric animated feature “The Croods.” In 2016, viewers can look forward to “Lost and Found Music,” about a group of young artists trying to find their sound, and two new shows based on Lego’s “Bionicle” and “Lego Friends” franchises. Finally, in 2017, Netlfix will debut “Buddy Thunderstruck”, a stop-motion comedy from the studio that created “Robot Chicken,” and “Las Leyendas” a mythical adventure series best that marks Netflix’s first animated original from Latin America.
Netflix has been actively building out its kids vertical for over a year, with content from partners including PBS, Disney Channel, DreamWorks Animation, Mattel, Hasbro, Scholastic and Lego. Content is screened and curated for appropriateness and presented to kids in the form of easy to understand categories like superheroes, princesses, dinosaurs and girl power. Kids will unfortunately miss out on classic Netflix sub-genres like “Cerebral British Crime Drama With Strong Female Lead.”
Netflix isn’t the only streamer anxious to catch the eye of kid content consumers. YouTube also recently rolled out a dedicated kids app, although the project has been plagued with regulatory issues. Competitors like Amazon and RTL Group have also been busy expanding their offerings for kids.