By Evan DeSimone
YouTube star Joey Graceffa is teaming up with the ad council to create some uplifting content for America’s LGBT youth.
Graceffa, who staged his public coming out in a view-grabbing YouTube video earlier this year, has released an exclusive video in support of National Coming Out Day as part of the “Love Has No Labels” campaign. In the video, Graceffa reflects on this biases he witness that lead him to hide his identity from his internet audience.
The video was produced as part of the Ad Council’s Creators For Good Initaitive, which taps digital influencers to produce pro-bono content for a variety of public health and wellness causes. The Ad Council is a private non-profit organization that specializes in marshalling media organizations and personalities to distribute critical messages to the American public on a volunteer basis. With the Creators For Good Initiative, the Ad Council has added digital creators to its roster of volunteers. Other participants who have created content for various Ad Council initiatives include digital networks such as Fullscreen, AwesomenessTV, Collective Digital Studio, Defy Media, Maker Studios and StyleHaul and individual creators including Grace Helbig, The Fine Bros, MyLifeAsEva, Meghan Rienks, iJustine, Josh Leyva, Meg DeAngelis, Alba Garcia, Meghan Camarena and LuzuGames.
Graceffa is lending his support, and his 5.2 million subscribers, to “Love Has No Labels” an initiative launched by First Lady Michelle Obama and Actor George Takei to encourage young Americans to rethink their biases toward LGBT people. Since making its debut on uplifting content aggregation site Upworthy, the campaign has gained significant attention, receiving recognition at the Cannes Lions Festival and Clio Awards.