By Evan DeSimone
Brazilian television network Rede Globo, popularly known as Globo, is set to launch its own VOD service, Globo Play, early next week.
Globo Play will be a first for the Brazilian broadcaster which will make live content as well as catch-up programming available on the service. Users will also be able to dive into Glob’s classic titles on-demand and across devices. The new VOD service will be available on desktop and mobile devices. An expansion to connected TV devices is planned but will not be available in time for the November 3rd launch.
Aside from its archive of classic shows and catch-up materials on currently airing programming Globo Play will also feature high-def 4K content including the drama “Merciless” and miniseries “Dangerous Liasons.” Carlos Henrique Schroder, Globo’s CEO, described the service as complimentary to the network’s linear efforts saying, “We are amplifying our linear programming reach to new devices and viewing occasions, enriching the audience’s experience with our content.”
The network also has plans for monetizing its new streaming service. In addition to offer marketers the chance to buy ads against its VOD content Globo has reserved space on the platform for original branded content. Globo is hoping that its programming offerings will enough to lure advertisers looking to make their mark with original content as well as ads. Eduardo Becker, Globo’s director of digital media sales stressed the monetization possibilities in a statements noting that, “The video market still has great potential for growth in Brazil. And the commercial options are just beginning.”