By Evan DeSimone
There are few outlets that embody the evolution of media over the last decade more accurately than Vice. Launched as a print magazine in the mid ’90s, Vice has since expanded its brand to include an expansive online editorial presence, representing video and editorial content, across a network of YouTube channels and other digital platforms, as well as linear television. Yesterday, the upstart media brand closed a deal with A+E to the launch of its own 24-hour cable channel, Viceland.
In honor of Vice’s meteoric rise from a niche print mag to globe-spanning digital media brand, we’ve selected five Vice original series for this week’s Web Series Wednesday.
Vice’s home channel combines some of the core aspects of the Vice brand, blending brash investigative journalism with magazine-style profiles of unique subjects. The channel carries mini-documentaries as well as reported news, all delivered in Vice’s trademark provocateur voice.
Broadly is Vice’s women’s vertical, but don’t expect to find a surfeit of cooking tips and makeup tutorials. Whether it’s a profile of the world’s foremost female MMA fighters or an intimate look at a coven of Brooklyn-based witches, Broadly brings that particular Vice mindset to the women’s interests.
To date, Vice has made its biggest splash in the digital video space with its news coverage. As an outlet, Vice throws out many of the established tropes of network news in favor of aggressive, politically conscious, guerrilla-style reporting that has captured the attention of millennial news fanatics.
Vice’s hipster sensibility is nowhere more apparent than on its music channel Noisey. From interviews with emerging artists to exclusive video releases buzzy new acts, Noisey curates video content to satisfy anyone who needs to be in the know before an a single blows up.
Vice’s food vertical taps professionals and skilled amateur chefs to share recipes, tips, outrageous culinary experiments.