Reelio co-founder and CEO Pete Borum sees Reelio Cares, his company’s new division connecting digital influencers with nonprofits and corporate brands, as a win-win-win for brand, cause and creator.
“History shows that brands increase consumer loyalty and conversion, and causes are able to amplify awareness and fundraising through cause campaigns,” said Borum in a statement. “Additionally, creators are able to deliver authentic charity messages to increase connectivity and engagement with their loyal and new followers.”
Officially launching today, Reelio Cares is being managed by Ava Kelly, a digital strategist and pop singer who founded Love Note Records, a music label that donates a third of its revenue to music education programs for children who are at-risk or live in developing countries. It is currently working with nonprofit organizations including Ad Council, DIGDEEP, MakeAWish Foundation and United Way to develop content that will reach a global audience and spark cause-related interest among volunteers, advocates and donors.
Reelio is not the first company to have this idea. Others helping nonprofits navigate the streaming video space include Zoetica and the recently-launched Good Amplified. But the company comes to the table with a strong set of data crunching tools. Founded in 2012 by Borum, Mark Borum, Dan McKenzie and Ben Williams, Reelio introduced a patent-pending matching algorithm that matches brands with appropriate talent partners from its user base of more than 10,000 influencers, along with a CRM system to streamline the partnering workflow. Its clients include dozens of global blue-chip advertisers such as Clinique, Unilever and Visa.
In September, Reelio brought on board former Apple exec Dave Dickman in the newly-created role of president. The hire came on the heels of a news that it had raised $5 million in Series A funding, led by preexisting investors including Philipp Schindler, “SNL” executive producer Lorne Michaels, Tremor Video founders Jason Glickman and Andrew Reis, and former Sony Music president and Bertelsmann executive board member Thomas Hesse.