Facebook announced today that it is introducing an API for its embedded video player for developers and publishers with new tools and customizable features, including the ability to set videos to autoplay with or without sound.
[NOTE: An earlier version of this article stated that autoplay videos in the Facebook news feed could now be set to play with sound in the news feed. The option is only available when Facebook videos are embedded on the sites of outside publishers.]
Other new features in the API include volume control, playlists, player controls, event and error handling, and custom buttons and thumbnails.
Simultaneous with Facebook’s announcement, video platform company uStudio revealed that it is releasing it HMTL5 Interactive Player Framework, which utilizes Facebook’s new embedded video player API to “wrap” the social network’s native players with custom features, including links for e-commerce purchases, access to related content, polls or surveys, authentication and the ability to annotate and upload videos and share them across custom channels.
The uStudio framework has already been used to create videos with customized overlays for Selena Gomez, CES and We Love Disney. The Gomez “Hands to Myself” video player from Interscope Records and Victoria’s Secret features links to concert tickets, sharing to Facebook pages and Instagram, and a link to subscribe to the actress/singer’s email list. The CES video player has a simple overlay so people can register for the event or visit a hotel web site to book a room, and the We Love Disney player has ecommerce links to purchase the new album on iTunes, Amazon, Barnes & Noble and Google Play