Grace Helbig continues her streak of dominating the media world. Now the mega-YouTube star turned mainstream celebrity has, for the second time, hit the top 10 on the New York Times Bestsellers list inthe Advice, How-To, Miscellaneous category. “Grace and Style — The Art of Pretending You Have It”, published by Touchstone, is Grace Helbig’s second book, and recounts how the comedian approaches fashion, beauty and being a “put together” woman.
Landing at #7 on the charts, Helbig’s in unexpected company, listed side by side with obvious “New Year’s Resolution” edged books like the 10-Day Green Smoothie Cleanse (#4, by JJ Smith), The Five Love Languages (#3 by Gary Chapman), and two books by serial best selling author Marie Kondo, who took the top two spots with The Live Changing Magic of Tidying Up and Spark Joy (#1 and #2, respectively).
Helbig’s first book, “Grace’s Guide”, was a #1 New York Times best seller in 2014, also in the Advice section. Whether or not the jump down the list is symptomatic of a decreasing fandom for the YouTube star isn’t directly correlated. However, in comparing Helbig’s year over year video views from January 2014 to January 2016, the creator is seeing a 20% decline in viewership.
Regardless of this, for YouTube talent and social video talent, in general, topping an acclaimed chart like the New York Times, not once but twice, is a major testament to the power of influence these creators have on fans.
Helbig is best known for her sarcastic and witty improv-style comedy that dates back to her UCB and stand-up-comedy roots. She’s accumulated 2.8 subscribers on YouTube and has parlayed that presence into television, IRL comedy tours, and her own feature film, Camp Takota, which was distributed by VHX in 2014.