NBCUniversal announced today that it will be launching Hayu, an SVOD service dedicated to reality programming, for viewers in the U.K., Ireland and Australia. It will debut in March.
The service will launch will over 3,000 episodes from such shows as “Keeping Up with the Kardashians,” “Made in Chelsea,” “The Real Housewives” franchise and “The Millionaire Matchmaker.” New episodes will be added to the service every week, the majority of which will debut on the same day they premiere in the U.S.
NBCUniversal plans to add more than 500 episodes to Hayu each year, including full runs of series never seen before in the U.K., Ireland and Australia, allowing fans to catch up on shows from the beginning.
Hayu will also offer users content snippets culled from the episodes that can be shared directly via fans’ social media accounts.
“We know that reality content is a primary driver of social interaction and that fans of reality TV significantly over-index in online viewing,” said Kevin MacLellan, chairman of NBCUniversal International, in a statement. “We set out to build a service that elegantly combines the best high-end reality shows with the most popular social media and digital news platforms. Uniquely, in Hayu, fans can find it all in one place.”
Hayu will offer users a one-month free trial, after which they will be required to pay a monthly subsciption fee of £3.99 in the U.K., €4.99 in Ireland and $5.99 in Australia.
Hayu comes on the heels of Seeso, NBCUniversal’s recently-launched,, U.S.-only, ad-free streaming comedy channel. It is available for $3.99 a month at www.seeso.com and on various streaming platforms and connected devices.