The New York Times has invested heavily in 360-degree video, sending out more than a million Google Cardboard viewers out with its Sunday paper last November to encourage readers to view its VR content.
Now, another old media stalwart is placing a big bet in the immersive video space. Wire service Associated Press (AP), has teamed with chip maker AMD to launch a new online channel featuring AP’s VR and 360-degree video news reports and documentaries.
The channel currently features immersive video shorts exploring such subjects as the “Star Wars: The Force Awakens” premiere, hotel rooms for the super-rich (“The Suite Life”), a French migrant camp (above), a rare supermoon eclipse, and an automated package sorting facility (“Rush Delivery”).
The content is the product of a partnership launched last November with VR studio RYOT. The videos are also accessible through RYOT’s mobile VR app, as well as on the Oculus Share platform and through Google’s Cardboard app.
Although the channel is powered by AMD Radeon graphics processors, AP points out that its editors — not the chip maker — will retain control over its editorial content.