Video licensing platform Rumble announced today that it will make its entire portfolio of social and viral videos available for license by Getty Images’ global customer base, making it the largest source of social video for Getty.
Rumble’s network of 18,000 video creators upload their videos to its platform via the web or iOS and Android apps, which then automatically post them to social sites including YouTube and Facebook. Videos can also be distributed to over 200 Rumble partner sites, including outlets such as Reuters, Yahoo and NBC. In 2015, Rumble creators generated over 74 million views on Rumble.com and 1 billion views across all platforms.
Rumble will also help Getty Images source, validate, clear and acquire popular social videos found on the web.
Rumble was founded in 2013 by CEO Chris Pavlovski (pictured, left). Based in Toronto, the company has a board of advisors that includes Vimeo and CollegeHumor founder Josh Abramson. Creators using its platform include Josh Paler Lin (1.74M subscribers; 234M views on YouTube), TutoDraw (408K subscribers; 67M views on YouTube), ViralHog (32K subscribers; 103M views on YouTube), “America’s Funniest Home Videos,” Cedric the Entertainer and actor Greg Sulkin.
Getty Images was founded in 1995 by Mark Getty and Jonathan Klein as a stock photo service. Today, it creates and distributes still imagery, video, music and multimedia products, as well as other forms of digital content, to customers in 100 countries through its brands, including iStock and Thinkstock.