Bravo Media and digital media website Mashable announced today that they’re partnering on a development deal that calls for them to co-produce four short-form original digital series, scheduled to debut later this year.
The partnership is the result of a recent collaboration between Bravo (a division of NBCUniversal) and Mashable Studios on “Real Thoughts with Real Housewives” (below), a short-form digital spin-off series featuring stars of Bravo’s “Real Housewives” franchise, including Kenya Moore, Lisa Rinna and Kyle Richards, sharing their deepest thoughts about life. It was distributed across Mashable.com, Facebook, YouTube and Bravo digital platforms.
“We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision,” said Adam Ostrow, chief strategy officer of Mashable, in a statement.
The first series in the deal is scheduled to be released in the late spring of 2016.
Currently headquartered in New York City, Mashable was founded in Aberdeen, Scotland, 2005 by Peter Cashmore, who was 19 at the time. Today, it boasts an audience of 45 million monthly unique visitors and 28 million social followers.
Last year, Mashable teamed with digital-first production company Above Average to launch the weekly digital variety series “The Tripp & Tyler Show: Finding the Humor in IRL,” starring YouTubers Tripp Crosby and Tyler Stanton.