Big name digital influencers have been making inroads into brick and mortar exhibition, from appearing in trailers promoting the YouTube Red subscription service to starring in low-budget feature films with limited theatrical distribution (“Expelled,” “Smosh: The Movie,” etc.).
Now, Vimeo is giving behind-the-camera talent a chance to show their wares to moviegoers through a new partnership with Spotlight Cinema Networks, announced today.
A selection of shorts from Vimeo’s Staff Picks channel will be screened during Spotlight’s 20-minute movie pre-show seen in independent cinemas including Angelika Film Center, Laemmle Theatres and Landmark Theatres. Spotlight will also include content from the Vimeo Brand Studio, which has produced brand-sponsored shorts such as Charles Schwab’s “Always Must Go,” Samsung’s “Gary & Gabe” and Lincoln’s “Bloom.” Spotlight will also have the ability to use Vimeo’s in-house brand studio to create content that will be carried on Vimeo.
The partnership kicks off on April 15 with “The Bucket Board” (above), a three-minute short from Vimeo Staff Picks filmmaker Mac Premo about his quest to manufacture skateboards out of trash and old plastic buckets.
Spotlight Cinema Networks is owned by Arthouse Marketing Group, Mark Cuban (owner of the NBA’s Dallas Mavericks) and Todd Wagner, who co-owns Magnolia Pictures, HDNet, AXS TV and Landmark Theatres in partnership with Cuban. The company is headquartered in Los Angeles, with offices in New York and Chicago.