At Bleecker Street Entetainment, manager Ken Treusch has taken his two decades of experience in traditional show business to help YouTube’s “holy trinity” of female stars, Grace Helbig, Mamrie Hart and Hannah Hart, establish diverse, multi-platform careers that encompass movies, books and linear TV, as well as social video. This year, he put on his producer hat for the Legendary Digital reboot of Sid & Marty Krofft’s campy ’70s kid series “Electra Woman & Dyna Girl,” starring Helbig and Hannah Hart, which recently debuted on Fullscreen’s new SVOD service, and the upcoming comedy feature “Dirty Thirty,” starring Helbig and both Harts.
VideoInk: What’s been your favorite deal as of late?
Ken Treusch: It’s tough to answer that without qualification. Would that be in film, tv, books, brand deals? All areas are popping for us right now. I guess i would say “Dirty 30”, since that was the last big production we closed on and I believe that every deal should be more meaningful than the last.
VI: That’s great to hear! Where do you draw your inspiration from for being a good dealmaker?
KT: I would have to say Ralphy Treusch, my dog. I think there is a lot to learn from the Zen of Bulldog. Be strong and calm most of the time, there for your clients or your projects, but if there’s a problem be the one to bark and if there’s a real problem, bite.
Exclusivities and options. We are coming from a mindset of “all in this together” so we’ve always been free to do multiple projects with multiple partners and if its not something we like, don’t do it again. Now that bigger money is coming into the space, its asking talent to only “dance with them” or commit to options to “do it again” if its successful. It can really curb your freedom. My best piece of advice to clients is to only do something you like doing, because you might be asked to do it again.
VI: Any trends you’re finding particularly interesting?
KT: Powerful bald digital agents. Seriously.
VI: This year has been the year of new distribution and business models. Where would you place your bets?
KT: I think the media space is growing into a world where all will be successful and have a place. If i want to see high end, i’ll check out Netflix originals or HBO, if i want to just have fun i think Fullscreen’s SVOD will be great, if i want to watch a certain creators production, i like TVOD, all will have their purpose.
VI: What’s the biggest misconception you face when booking deals for your clients?
KT: Where are all these cat videos people want to rag on the internet about? I can’t browse the internet without seeing endless self expression, artistic pursuit and meaningful content. Years from now i think people will look back and realize what an amazing time it was for creativity. Like the 70’s. Dissing it while there, then looking back and saying hell ya!