Time Inc.‘s Sports Illustrated Group today debuted Tech & Media, a new multi-platform vertical dedicated to exploring the crossroads of sports, media and technology, from video replay and VR to social media to wearables.
In addition to reporting and analysis from the Sports Illustrated (SI) team, Tech & Media will feature daily contributions from SportTechie, a three-year-old online publication covering the sports tech subjects including virtual reality, eSports, wearables, digital media and player tracking sensors.
The content, featuring both long and short-form video with social media heavily integrated into the storytelling, will run across SI’s digital and social ecosystems.
“These are deep-dive stories that no one is telling and we are going to cover them across all of our platforms and in the best tradition of Sports Illustrated,” said Chris Stone, editorial director of Sports Illustrated, in a statement.
Tech & Media is the latest in a series of multi-platform media plays from Sports Illustrated.
In September, Time Inc.’s Video Division launched Sports Illustrated Films, an original programming initiative to create SI-branded video programming for digital, TV and OTT distribution, drawing on filmmakers, producers and journalists inside and outside of the company — including Mandalay Sports Media and Velocity — to produce videos under the SI banner.
Last week, SI premiered “Jenner: 40 Years After Gold,” a long-form multi-platform 40th anniversary retrospective of Caitlyn Jenner’s 1976 Gold Medal-winning decathlon performance at the Montreal Olympic Games that included long-form digital package and magazine cover story. This summer, it will give similar multi-platform long-form treatment to Ken Griffey Jr. on the eve of his Baseball Hall of Fame induction.