Uninterrupted, the digital media site founded by NBA star LeBron James, announced today that it has brought in filmmaker Gotham Chopra to serve as executive producer, advising the company on its creative direction and developing ideas for original programming.
As part of the deal, Chopra’s creative team will produce two original series for Uninterrupted, “72 Hours” and “The Greatness Code.”
Chopra’s previous credits include the sports documentaries “Kobe Bryant’s Muse,” which premiered on Showtime in 2015, “The Little Master,” about Indian cricket superstar Sachin Tendulkar, which ran as part of ESPN’s “30 for 30” film series.
“While my Boston fandom is very much intact (Go Celtics!!), how could I resist the opportunity to collaborate with Maverick, LeBron, and the great team they have assembled?” said the Boston-born Chopra in statement. “It’s an exciting time for sports, media, and storytelling and I’m inspired by Uninterrupted’s commitment to providing talented creators — so many of whom I work with — chances to innovate and play.”
The son of prominent New Age author and speaker Deepak Chopra, Chopra co-founded Virgin Comics in 2005 in partnership with Virgin Group founder Richard Branson, Sharad Devarajan, Suresh Seetharaman and his father. In 2008, Chopra, Devarajan and Seetharaman bought out Virgin Group.
Changing the name of the company to Liquid Comics, the company focused its efforts on South Asia, launching the comic book and animation division Graphic India, which received $5.3 million in seed financing, led by CA Media, the investment arm of The Chernin Group.
In 2012, Chopra directed and produced a feature-length documentary about his father, “Decoding Deepak,” which premiered at SXSW. His latest effort is “I am Giant,” about NY Giants wide receiver Victor Cruz.
Uninterrupted also added Devin C. Johnson, the former head of digital media for Tribune Broadcasting, as general manager to oversee the platform’s daily operations and strategic direction.
Launched in the fall of 2014, Uninterrupted offers professional athletes an opportunity to tell their stories and build their brands with original content ranging from short form video to original scripted content and ongoing series, distributed across multiple platforms including Turner’s Bleacher Report, Facebook’s 360 platform and Verizon’s Go90. In November 2015, it received $15.8 million in funding from Warner Brothers Entertainment and Turner Sports (both Time Warner companies).