Multi-platform talent network Collab announced today that it has signed BlackBoxTV, the #1 most-subscribed horror-themed YouTube channel. Collab will also fund and co-develop two original 360-video productions with BlackBoxTV Studios.
Founded in 2010 by Tony E. Valenzuela, BlackBoxTV has racked up 776.9K subscribers and 77 million views on YouTube with series such as “BlackBoxTV Pranks,” the horror anthology “BlackBoxTV Presents” and zombie reality-competition show “Fight of the Living Dead,” produced with Alpine Labs, which launched its second season on YouTube Red last month. Last year, it teamed with New Form Digital to produce the 12-episode Go90 series “The Fourth Door,” directed by Valenzuela, and won the Streamy Award for Best Drama Channel.
BlackBoxTV joins Collab’s network of approximately 500 creators that includes King Bach, Meghan McCarthy and Baby Ariel.
“We’ve been fans of BlackBox for a long time,” Collab co-CEO Tyler McFadden told VideoInk. “Prior to even starting Collab, we had watched a lot of their videos and thought that they were some of the best producers on YouTube. So when we saw that they were becoming leaders in the VR and 360 video space, we thought it would be really fun to develop some original IP together.”
The first 360 video collaboration between BlackBoxTV and Collab will be “Demoniac,” which tells the story of an outsider who is possessed by a group of hostile yet often helpful spirits.
Collab will also provide BlackBoxTV with rights management services, helping it claim monetization on IP used without its permission, such as the BlackBoxTV prank videos that frequently show up, unauthorized, in YouTube compilations.
“When I talked to Collab, it was my first time sitting with a group of artists/producers who were also doing talent management who had figured out a business model to support their endeavor,” Valenzuela (pictured, right) told VideoInk. “That was a shock for me, because so many people right now build it and figure out the business model later. Collab had it figured out from go.”
Launched in 2012, Collab specializes in helping creators grow their audiences across the social media ecosystem, from YouTube to Musical.y.
“In-house, we have creative teams that know the best practices for developing the assets, how the content should be tagged, the best ways to monetize it, and whether it should be on YouTube or another platform,” said Eric Jacks, Collab’s chief strategy officer. “That helps them become more professional creators, and the more successful they are, the more successful we are as a company.”