Storyful, a Dublin-based social video clearinghouse that specializes in discovering, verifying and distributing user-generated clips to news companies and advertisers, from the recent SpaceX rocket explosion to Hillary Clinton fainting, is launching the Storyful Marketplace, a new tool designed to give its media partners better access to its content library.
The Marketplace’s features include the ability to search by topic, date or keyword, track purchase history and invite team members to collaborate.
“Over the past six years, Storyful has successfully developed an ethical rights-management model which protects the intellectual property of content creators and compensates them for their work, while providing media organizations with the peace of mind that they are using verified, rights-cleared content,” wrote Storyful CEO Rahul Chopra in a blog post. “The Marketplace represents an opportunity to further monetize the videos of our content-creator partners while delivering the best-in-class context and verification that makes Storyful a global leader in social news and content.”
Founded in 2010, Storyful employs a team of technologists and journalists across Asia, Europe and the U.S. who discover and verify timely and relevant video and user-generated content and distribute it to newsrooms, advertisers and brands. In Dec. 2013, the company was acquired by News Corp for $25 million.
In June 2015, Storyful partnered with YouTube to launch YouTube Newswire, a video channel dedicated to helping journalists and news organizations find on-the-ground user-generated clips of important worldwide events.