The CAKE Comedy Tour, featuring NYC-based comedians Carrie Gravenson (Caroline’s on Broadway), Abbi Crutchfield (truTV), Kaytlin Bailey (MTV, SiriusXM), and LA-based comedian Erin Judge (NBC’s Last Comic Standing), has teamed up with Kickstarter to pioneer a brand new way for indie tours to sell more tickets and reach more fans.
CAKE founder Kaytlin Bailey worked closely with Kickstarter Comedy to design the new platform, which helps independent artists launch self-produced tours. Instead of committing to a tour where the turnout may not be enough to pay for expenses, artists are now able to use Kickstarter as a means to guarantee a decent turnout. Basically they try to raise enough money to fund the tour by selling tickets through Kickstarter, if their goal is not reached the show is cancelled and those who bought a ticket receive a refund.
“We’re not asking for donations,” explains Bailey. “We’re offering tickets and rewards well in advance, so fans can make sure our tour gets to their town.”
CAKE started out together as the Pink Collar Comedy Tour in 2012. They traveled successfully as the Pink Collar Comedy Tour for 4 years, hitting more than 60 cities. In 2017, the tour rebranded as CAKE, an acronym of the for comics’ first names.
“CAKE Comedy is pioneering the future of how comedy gets made,” says Kickstarter’s Moore. “Get involved now so you can say, ‘I was there.