Makeful, a new global DIY brand for millennial women, is cashing in on a $60 billion industry. The brand that describes itself as “the quintessential DIY destination for living a creative life,” has launched a new series that seeks to provide inspiring and educational entertainment to the 50+ million female DIY community of “crafters and makers,” a group that spends upwards of $60+ billion a year on supplies, technology and organization.
“Together our goal is to inspire and mobilize a different type of DIY movement and provide inspirational content that resonates with an engaged, informed and creative community, across all digital platforms,” Carmen Quinonez, Director of Makeful, expressed in a press release.
Makeful, an Omnia Media Women’s Lifestyle site, eventually aims to generate up to 150 minutes of new, original content every month. Jeanine’s show joins more than 60 seasonal and evergreen articles that will be published monthly. You can can get a sneak peak of the new series here or visit www.bemakeful.com.
Omnia, founded in 2012, has grown its audience to reach a network of over 2 billion monthly views and specializes in servicing highly engaged communities in gaming and DIY.