London-based content distribution company, Media I.M. Incorporated, has closed another high-profile deal for “Sunny Bunnies,” the non-dialogue animation comedy that targets children four to seven years old.
The Walt Disney Company EMEA has now acquired the second season of Digital Light Studio’s “Sunny Bunnies,” a show which originally launched as a YouTube channel in April 2016 attracting over 123,000 subscribers and 74.5 million views. Disney hopes to capitalize on the quickly growing popularity of the show and will add the program to Disney JR, extending the reach of the series to over 150 countries.
Media I.M. and Digital Light Studio already plan to launch a range of “Sunny Bunnies” merchandise and are currently seeking L&M partners in the toy and publishing sectors.
“The ‘Sunny Bunnies’ keep on surprising us — every time we think we’ve reached peak Bunny, they go one better. With this latest Disney deal, our little friends have literally conquered the world,” boasted Irina Nazarenko co-founder of Media I.M. “Our next step is to migrate the ‘Sunny Bunnies’ from screen to playground via a range of toys and books. The feedback from the YouTube channel is quite clear: kids don’t just want to watch the Bunnies; they want to touch them, play with them and join them in real-world adventures.”
Media I.M’s representation deal with Digital Light Studio has made “Sunny Bunnies” one of the most successful Belarusian IP in terms of global reach. Under the deal, Media I.M. has the exclusive worldwide rights to the series outside of Russia and CIS and Republic of China, including both TV sales, and digital and VOD rights.