Brendon Mulvihill, former Head of Content Licensing at GoPro, and Zach Alter, former Vice President of Sales at SheKnows Media, have been hired on to leadership positions within Jukin Media.
Mulvihill(pictured) will fill the role of Senior Vice President, Global Head of Licensing, and will lead all aspects of Jukin’s licensing business. Mulvihill joins at a time when Jukin has doubled licensing revenue in each of the past three years on the strength of major brand and entertainment accounts, and most recently, the emergence of Ethos, Jukin’s white-glove clearance and licensing offering that allows brands to leverage Jukin’s tech and expertise for UGC video discovery.
“You can’t be in the content licensing business and not have tremendous respect and admiration for what Jukin has built,” said Mulvihill. “Brands are increasingly turning to UGC for its authenticity, and Jukin is leading the charge to service their needs.”
Prior to his time at Gopro, Mulvihill led the Los Angeles office of Wazee Digital (formerly T3Media), licensing content from CBS News, Sony Pictures, and the NCAA. In his new position, Mulvihill will report to Cameron Saless, Chief Growth Officer of Jukin Media.
“Brendon is a known dealmaker, and he shares our understanding of how UGC video is changing advertising, media, and entertainment,” said Saless.
Alter(pictured) will assume the role of Vice President, Head of Sales, where he will be in charge of sales and branded entertainment for Jukin’s portfolio of owned and operated social video properties: FailArmy, People Are Awesome, The Pet Collective, and JukinVideo. The brands combine for more than 1.5 billion monthly video views and more than 55 million fans across social platforms.
“The Jukin brands have massive, engaged fan-bases, and they offer creative opportunities for advertisers to grab and hold consumers’ attention,” said Alter, who will also report to Saless.
Prior to leading sales efforts for Sheknows, out of the company’s New York office, Alter spent six years building and leading the company’s integrated marketing and sales strategy practices.
“Throughout Zach’s career, he’s shown that he knows what it takes to deliver value for advertisers via new media properties,” said Saless. “We’ve been focused on building big, engaged fan communities, and now Zach will help us make advertisers a more integral part of the experience.”
Previously, an outside firm represented Jukin’s ad sales. With the addition of Alter, the company will bring its ad sales completely in house.