By Amanda Bell, GlassView
There was a time not too long ago when “YouTube” was synonymous with online video the way Kleenex is with facial tissues and Coke is with soda.
As more mainstream advertisers flock to social video, the market is poised to double this year. However, YouTube’s latest brand safety issues — some 250 advertisers have pulled out from the platform because their ads have appeared next to objectionable content — has shed light on some alternatives. Chief among them is Facebook, whose reach has hit a near-parity with YouTube. In addition, Snapchat is giving Facebook a run for its money as well. Last April, Snapchat claimed it was serving 8 billion video views a day, the s...
Oops! This is a Members Only post! Become a member to access!