Ripple Entertainment, a digital media company that’s part of Red Arrow Entertainment Group, is attempting to tap into the growing Gen-Z female audience by expanding its SNARLED brand to an all-encompassing network that addresses the broad interests of the growing group.
In the past year alone, the SNARLED network has created a loyal following of women, garnering over 60 Million views and 600,000 subscribers.
“The unfiltered voices of SNARLED’s content and creators resonate with global female culture,” said Gayle Gilman, CEO and co-founder of Ripple Entertainment. “SNARLED, as a channel, and now as a network, will further our vision to give unique voices an opportunity to grow and connect with a wider audience.”
Current channels in development at SNARLED for Fall 2017 releases are:
· “Colorburn” an arts and creation channel, exhibiting and inciting creativity.
· “Saucy:” a foodie-focused channel that explores the culinary world, from recipes to restaurants.
· “Skinny Dip:” an animation channel showcasing a spectrum of cartoon, anime and comic-content.
· “Slaytrix:” a gaming channel spotlighting interactive, technology and video experiences.
Additionally, SNARLED has hired Rick Deweese, former Vice President of Sales at Citizen Net, as their new Head of Sales. Deweese will lead the network’s efforts to engage advertisers and marketers for branded content and integration opportunities. The brand has also partnered with Astronauts Wanted to bring a new incubator program to market around a slate of original formats, shows and opportunities for advertisers to integrate their brand.
“The engagement we’re seeing from SNARLED viewers shows we’ve struck a chord with programming to this audience” said Jason Ziemianski, Chief Strategy Officer and Co-Founder of Ripple Entertainment. “SNARLED’s strong identity allows us to move into new verticals and give viewers a more holistic experience.”