Rooster Teeth has announced the launch of The Roost, its new podcast network, which will also act as a mediator for brands or ad agencies who are looking to directly connect with creators.
“We established The Roost to serve as the hub for podcasts that appeal to loyal audiences like ours,” said Alan Abdine, Rooster Teeth’s Head of Sales and Head of The Roost. “The Roost represents some of the most influential and engaged podcasts on the internet and we’re excited to work with brands to reach these hyper-engaged millennial audiences.”
The Roost launches with some of the most popular personality-driven programs today, including The H3 Podcast, Shane & Friends, and others, providing audience-building and ad sales services, as well as acquiring opportunities with respect to licensing, merchandising, live events, original series, and film. Other creators that were named part of the global network at launch include JASH, Game Grumps, Channel Awesome, and Cox n’ Crendor.
Rooster Teeth’s podcasts, including “Dude Soup’ and “Off Topic,” will also be a part of the network. The company says its Rooster Teeth Podcast averages more than 500,000 weekly views and audio downloads across subscription service First, YouTube, and other podcasting platforms. The new network will operate out of Rooster Teeth’s headquarters, with sales offices in Los Angeles, San Francisco, New York, Chicago, and Atlanta. It will be led by Alan Abdine, Rooster Teeth’s head of sales.
“The Roost allows us to take something we’ve been doing really well — podcasts — and share our knowledge and expertise with leading partners in the industry,” said Matt Hullum, Rooster Teeth co-founder and CEO. “We’re excited to expand the Rooster Teeth brand offering to include The Roost, and continue to engage communities around internet culture, comedy, gaming, anime and tech.”