BY ERICA LAM, filmora.io
Roughly 300 hours of video is uploaded to YouTube ever minute. Getting your content seen, and getting viewers to actually subscribe, is an upward battle.
At VidCon 2017, Casey Neistat — one of the most successful ‘vloggers’ on YouTube — gave this advice to aspiring creators. “There’s a lot of copycats,” Neistat said, “it took me a while to find my voice, focus what matters to you.”
Casey knows what he’s doing — he has close to 8 million subscribers, but for new creators it’s hard to know what to do with that advice. Just making videos that matter to you doesn’t help you promote them, or get new subscribers.
It’s Not About the Viral Video
At filmora.io, we asked 14 YouTube creators about the strategies they used to grow their subscribers and each creator shared one actionable piece of advice in a video for our Get Subs 2017 campaign.
“I didn’t get 400,000 subscribers overnight from one viral video,” says 18-year old Jack Brinkman, who makes ‘challenge videos’ with his girlfriend Gabrielle Moses, “What I did was to find a trending topic that I can relate to. Then I would create a couple different videos related to that topic. If one person clicks on one of your videos, it’s bound to have a couple more of your relevant videos suggested for that person. Over time, it will bring in more views and subscribers.”
This formula works — Jack also helps produce videos for Gabrielle’s dedicated channel, where they employ the same strategy. She grew her subscriberbase 48% in a span of 4-weeks this August, from 75,000 subscribers to 111,000 subscribers.
How Mediakix showed the world that one can turn into a brand sponsored Instagram “Influencer” in under three months and…thevideoink.com]
Hustle & Heart
Adrian Brambila, a professional dancer who’s goes by the name of El Tiro on YouTube started making videos in 2010. His dance tutorials have been watched more than 12 million times. He describes how he reached his first 1,000 subscribers as a strategy he’s dubbed “Hustle & Heart.”
“As a dancer, I would spend hours online,” Brambila remembers, “just watching other people’s dance videos who were starting out just like me back in the day, and I would comment on their videos giving them props, credit or constructive criticism, without ever asking for anything in return.”
Over 6 months, Brambilla connected with 4,000 other creators — he watched their videos, made thoughtful comments, and in many cases drew them towards his own channel and videos without asking them to subscribe. He reminds us of the importance of building a true community and not spamming other channels. This is especially poignant with the popularity of purchasing bots.
The Importance of Metadata
YouTube couple Pascal Plante and Bryan-Lee Edwards shared how understanding YouTube’s search results has helped boost the subscriber count of their channel, Him and Him. The process of ‘hacking’ YouTube’s search engine starts before the content is even produced.
The two used Google Trends before creating a reaction video on the popular Norwegian TV series Skam. The series was trending and Plante and Edwards capitalized on that, by not only making the video, but also by ensuring that the right keywords were weaved throughout the metadata, including the title, video description and tags.
“You can work so hard on a video on your channel,” Edwards remind us, “and if it’s not seen by many, then your channel will simply not grow and you will not understand why.”
By planning video content strategically, you can leverage YouTube’s search results to help new viewers discover you.
To watch all the YouTube creator advice videos, visit Get Subs 2017.