With businesses like Cheddar and NFL shaking up the live streaming business with Twitter, legacy broadcasters are having to find innovative ways to keep pace. And today, ENEX, a global association of broadcasters, announced it will use video creation platform Wochit to give its members including CBS, RTL and M6 access to a library of video content intended for social-first distribution.
“Producing videos for Facebook and other platforms is an increasing focus for newsrooms today,” commented Adrian Wells, Managing Director of ENEX. “We’re delighted to work with Wochit to give our partners the ability to easily incorporate content created throughout the network into video that can be distributed across digital channels and social platforms.”
Much in the way Getty or FilmMagic provide static images and event coverage to newsrooms and for bloggers, Wochit is doing the same for social-first video. And brands like Time Inc., Daily News, USA Today, Gannett and Prosieben have made use of the company’s library. It’s a similar approach taken by Vidible — a company acquired by AOL for upwards of $50 million for it’s backend video marketplace and video sharing functionality as well as its ad-tech offering.
“With our shared commitment to supporting the work of journalists and broadcasts, ENEX is an ideal partner for Wochit,” said Jo Schmaltz, VP Global Content Partnerships at Wochit. “We are elated to become a critical part of the workflow among their member broadcasters, and we look forward to being witness to the growth this innovative association is sure to experience as a result.”