Storyful and Vin Di Bona Productions (“AFV”) Sign on as Clients
Society is changing the way it consumes entertainment. More people are turning off their TVs and opening their laptops to search through the countless videos posted onto Facebook and YouTube. Average people have now become celebrities by standing in front of a webcam and expressing their imagination and opinions. Unfortunately, for ever creator who sends their IP out to the internet, there is another person looking to capitalize on it. It’s not uncommon to run across several YouTube channels with the same exact content, even though the footage originated from an entirely different creator. Doesn’t sound like much harm is being done, but, in reality, that person who owns the IP is missing out on money — but maybe not for much longer.
Today, Collab, a digital talent network and entertainment studio, has launched of a new division, CollabDRM, to help content owners protect and maximize the value of their content through rights management and syndication. The goal of the division is to help individual content creators and owners of large content libraries identify their IP and efficiently monetize any unauthorized use.
The company has created proprietary software that it says is proven to be successful in identifying creators IP beyond YouTube’s Content ID system. The system is customizable and allows users to control how content is viewed and monetized. CollabDRM works with content owners to create their own policies and their dedicated team actively enforces the policies in place.
“Collab was the first company to help mobile video creators turn pirated videos into meaningful monthly revenue. What started with Vine’s top creators, has now expanded to include hundreds of the top social media creators and many of the world’s largest UGC libraries,” said Tyler McFadden, Co-CEO, Collab. “We are excited to launch CollabDRM and are dedicated to helping content owners protect, promote and maximize the value of their content on YouTube and beyond.”
CollabDRM has recouped tens of millions in revenue for its clients who include nearly 1,000 individual content creators including DeStorm Power, Baby Ariel, David Dobrik and King Bach and over 10 UGC libraries including Storyful, a division of News Corp., and Vin Di Bona Productions.
“With Collab taking on a large portion of the administrative workload, creators can remain creative and focus on what they do best,” DeStorm Power expressed in a press release.
Collab is also consulting with brands, to create monetization strategies and new revenue streams.