Out of the three most popular SVOD services in the US — Netflix, Amazon, and Hulu — the clear underdog is Hulu; it has a smaller audience, a shorter reach, and a much smaller budget than the other two companies. Despite its short comings, last night at the Emmy Award Show, Hulu’s “A Handmaid’s Tale” made history as the first streaming service series to win the Emmy for outstanding drama, showing that’s its not always the size of the budget that counts, but how the company uses it.
In total, “The Handmaid’s Tale” won five Emmys on Sunday night and picked up three more at the Creative Arts Emmy Awards ceremony last week. Not only did the win secure Hulu’s position alongside Netflix and Amazon as industry leaders, but coupled with the overall showing by Netflix, it reinforced the growing idea that streaming’s Big Three are taking over the same space that the major broadcast networks conquered for most of the 20th century.
All told, streaming services took home 32 Emmys this year during yesterday’s ceremony and the Creative Arts awards the weekend before. Not as impressive as HBO’s 29 awards, which it won even without the help of “Game of Thrones,” but enough to beat out NBC, ABC, and CBS which totaled around 26 awards.
Hulu, which is a joint venture between 21st Century Fox, Disney, Comcast, and Time Warner, is expected to spend up to $2.5 billion dollars on content this year.