DHX Media, a global children’s content company, has announced its largest deal with Amazon to date. The deal will give Amazon’s global subscription-video-on-demand (SVOD) service streaming rights to 13 DHX Media kids’ shows. The agreement covers more than 200 countries and territories and 15 languages.
The titles that will be added to the international streaming service include “Bob the Builder,” “Fireman Sam,” “Caillou,” “Johnny Test,” “Yo Gabba Gabba!,” classic “Inspector Gadget,” and “In the Night Garden.” The content will launch on the service beginning this fall.
DHX Media says it’s well-positioned to take advantage of exploding budgets as industry giants like Netflix, Disney and Amazon look for family-friendly premium content for their video-on-demand services.
“Leading global SVOD services are forecast to collectively spend approximately USD$19 billion on content through 2018,” said Dana Landry, CEO of DHX Media. “This far-reaching agreement announced today with Amazon Prime Video reinforces DHX Media’s position as a ‘go-to’ provider of kids’, multi-language content to this robust market.”
Last month, executive chairman Michael Donovan told analysts that the price per-episode for some programming has jumped recently after being virtually unchanged for about 20 years.
“I have been in this business for 37 years and it has never been this positive,” Donovan said.
He went on to explain that new subscription video services are able to monetize content to a much higher degree than other forms of video, giving them a lead in the race to win market share with new and re-used content that DHX Media can provide.
In December 2016, Amazon Prime Video launched for customers in more than 200 countries and territories around the globe.