In the past year, YouTube has had difficulties determining the right balance of what is advertiser friendly and what is not. The company increased efforts to flag videos for inappropriate content after a number of big-name advertisers suspended ads on the site in March, after discovering their ads were making money for videos containing hate speech or supporting terrorism.
But, in an effort to make advertisers happy, YouTube ended up flagging many content creators that didn’t deserve it. Now, the Google-owned company has taken the first step towards mending its relationship with creators with an update to its content flagging technology. YouTube says the update will result in 30% fewer videos being flagged, which translates to “millions” of clips that will be eligible for full monetization.
“Since August, over a million human reviews have helped train and improve this technology and today, we’re releasing an important update that will result in fewer misclassifications overall,” the company announced in its blog. “As a result, there will be a 30 percent reduction in the number of videos receiving limited ads as they move to being fully monetized. In other words, millions more videos will become fully monetized.”
According to YouTube, the update was only possible because of the feedback users gave to the system through the appeals process. “The creator community is incredibly important to YouTube and we’re grateful for your patience as we’ve worked to make our systems better, bring advertisers back to the platform and push updates that help protect your revenue,” the company added.