For years, influencers and platforms have engaged in a delicate dance of who-needs-whom. Creators populate their channels with content. Platforms drive discovery for those with hopes of becoming a social media star. It is a true chicken-egg scenario. That is, until Snapchat arrived, where creators have continuously voiced frustration about Snapchat's lack of interest in fostering their careers.
And now Snapchat, the once-preferred choice among influencers, is losing its grip on the creators who once called it home.
Dozens of top influencers including Amanda Cerny, Lele Pons, Logan Paul, King Bach, Shay Mitchell and Matt Cutshall, who cumulatively reach hundreds of millions of fans, are taking their efforts off Snapchat to Instagram, s...
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