It's been a frequent occurrence that we report on the niche MVPD's and SVOD streaming services shutting down. Anime and nerd culture-focused VRV isn't one of them. On the contrary, the niche streaming service launched by AT&T's investment arm Otter Media has seen growth metrics that VRV's General Manager Arlen Marmel calls "really strong signals" that the brand is on track to succeed only one year into the business.
Since launching with content partners Crunchyroll, Nerdist, Geek&Sundry and RoosterTeeth with a freemium model priced at $9.99/month for an ad-free bundle, the platform has accumulated 1.5 million registered users and roughly 1 million monthly uniques.
Those numbers seem mild compared to the oft-empty mega numbers ...
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