BroadbandTV, the third largest video property in the world behind Google and Facebook, has announced the launch of BBTV Interactive, a new business division that will build original games and mobile apps across multiple platforms, for top digital talent.
The launch of the new division comes at a time when consumer spending on mobile apps is expected to surpass $110 billion in 2018, a 30% increase from 2017. The company already has a number of successful app launches under its belt, including a mobile game for top Spanish language influencer Fernanfloo, which was downloaded by over 9.5 million people.
“We’re placing an emphasis on building mobile games that are truly broadcastable. We’re in a unique position as we already work with top digital talent that each have large highly engaged audiences allowing us to directly market the apps to targeted consumers,” comments Lewis Ball, VP Interactive, E-commerce and Professional Services, BroadbandTV. “We’re further connecting digital talent with their fans and expanding revenue streams, it’s a significant opportunity.”
The entertainment company also announced a 66% increase in viewership from 2016 to 2017, from 206.0 billion to 341.4 billion. Today the company achieves over 34 billion views per month, and 285 million unique viewers.
According to the company, BroadbandTV represents 30% of Google Site viewers and 58% of Facebook, meaning that nearly one in three people on Google Sites, including YouTube, are watching BroadbandTV content.