Verizon is in the process of developing an OTT service separate from go90, according to a report from TechCrunch.
A source inside the company confirmed with the publication that the telco is planning another ‘over the top’ content offering. The service will package video content into “channels” that could take the form of standalone apps, which would be distributed separate from the company’s broadband service. The channels are expected to be designed around themes like news, sports and entertainment. It is unclear whether the service will be ad-supported or subscription based.
So far, Verizon’s venture into the OTT space has been a bumpy one. Its current streaming service targeted at millennials, go90, has yet to make any real noise. Launched in 2015, the company made big content deals with little oversight and the initial wave of programming didn’t attract the type of massive audience go90 was hoping for, despite spending $80 million on advertising at launch. As a result, in January of last year, Verizon laid off 155 staffers with most affected working out of the main Go90 office in San Jose, Calif..
In addition to the new OTT service, Verizon is said to be working on a platform for residential customers to help manage things like smart lights, heating and alarm systems. As of now, the launch date and pricing of these new products is unknown.