By Dane Golden, CEO & Lead Video Content Marketer, Hey.com
Has your company ever looked at a competitor's "viral" video on YouTube, and wondered: Is it really a viral video? Or does it have so many views because of advertising in some form?
This is a key question, because if your competitor is spending a big budget running YouTube ads, you'll very likely want to know what, exactly, you're competing against. While you may not want to go with the exact same video marketing plan as your competitor, it certainly helps to have an estimate of what they're spending.
Today I'll show you how to find out if that video has had a lot of views from paid media, and if so, how many views are paid. Then we'll estimate how much your com...
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