Gushcloud Talent Agency (GTA) is prepping for a busy 2018 in the influencer marketing industry, which is poised to be huge this year. To help in its efforts, GTA has brought on Andrea Alegria (pictured) as its new Global Business Director.
Prior to joining GTA, the industry veteran served as the Business Operations Director for StyleHaul – a global marketing services and media company – where she streamlined processes, managed partnerships, supported multi-platform marketing programs and engagement for brands. She also spent time at Fullscreen Inc., where she worked with the business development team in finding partnerships for the company’s global network.
In her new role, Alegria will report directly to Kenn Henman, Chief Talent Officer of GTA.
“I am thrilled to be joining GTA to work alongside both brands and talent,” said Andrea Alegria, Global Business Director of Gushcloud Talent Agency. “In the next five years, brands and marketers are dedicating more time and resources to creator marketing, with its ad spend poised to reach between $5 billion and $10 billion. This is an exciting time to be in the digital space and I’m very much looking forward to take on this new role and challenge.”
GTA has worked with some of the world’s leading brands and top influencers to create effective and engaging social media campaigns, representing over 12,000 content creators and social media influencers globally. The company represents some of the biggest beauty and lifestyle content creators, including Lindy Tsang, Promise Phan, Shannon Harris and Judy and Benji Travis.
“Andrea has a great track record and has proven herself managing large, complex accounts,” said Kenn Henman, Chief Talent Officer of Gushcloud Talent Agency. “She brings years of digital marketing experience and I’m excited to have her join our team to take on the next chapter for GTA.”