In 2017, VideoInk predicted that linear channels would be the future trend to watch unfold in 2018. YouTube TV is rumored to launch digital-first streaming channels, Twitch has partnered with Jukin Media, Machinima, Cinedigm, Baebel Music and others to line up 24/7 programming. CNN is launching a 24/7 News network online. The list goes on.
READ: Jukin Media's Cameron Saless is On a Mission, First Stop Twitch
But what infrastructure is needed to truly power a successful linear channel, how does the sales team *sell* against it, and what's the business ROI of building a linear OTT channel. Arlen Marmel (General Manager, VRV at Ellation), Anthony Layser (VP, Partnerships and Programming at Xumo) and George Rausch (Senior Director Product Ma...
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