Apple has locked in a series from Loren Bouchard, the creator of the popular animated comedy “Bob’s Burgers. The tech giant has picked up a two-season order to “Central Park,” a musical comedy written by Bouchard, Josh Grad, and Nora Smith. The series, which is the company’s first jump into animated comedy, tells the story of how a family of caretakers from Central Park end up saving the park, and, in turn, the world.
“Central Park” is produced by 20th Century Fox Television and stars Grad, Leslie Odom Jr, Titus Burgess, Kristen Bell, Stanley Tucci, Daveed Diggs, and Kathryn Hahn. Gad and Bouchard will executive produce. Smith will serve as a consulting producer.
“Central Park” is the latest in a string of projects currently in development at Apple. The company has given out several straight-to-series orders, including a drama from Oscar winner Damian Chazelle, a morning-show drama from Jennifer Anniston and Reese Witherspoon, a thriller series from M. Night Shyamalan, and a drama based on the life of Golden State Warriors star Kevin Durant. The company is also working on a reboot of “Amazing Stories” from Steven Spielberg.
During an interview session SXSW, Eddy Cue, Apple’s SVP of internet software and services, implied that the company was “all in” on video. However, Cue clarified that Apple’s video goals differ greatly from Netflix. “We’re not after quantity. We’re after quality,” he said. “We don’t try to sell the most smartphones in the world, we don’t try to sell the most tablets. We try to make the best ones. Great storytelling is what’s important.”