An Inside Look at Mashable, Refinery29, Vox, and LittleThings & Why The Video Industry Has Declined
What once was the "shiny new toy", as one publisher put it, is now the problem child for publishers -- video. And over the last few years, study after study has cited consumers' climbing appetite for video -- a trend that eager bandwagoneers were quick to chase. And why wouldn't they? Media's number one objective is to reach the people, wherever the people are. So if people are watching video, then video it is. A couple short years later, many of the publishers who doubled down on video have experienced the sour outcomes of a frothy market -- layoffs, low-ball valuations, and complete shut-downs.
Unfortunately, this sudden ankle...
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