CNN-backed Great Big Story, a global media company devoted to cinematic storytelling, and Procter& Gamble have partnered on a short-form documentary titled “The Words Matter.” The film, which received its worldwide digital release today, profiles the work of P&G’s Michael Chanak in the 1980s, who helped establish P&G as one of the first Fortune 500 companies to add sexual orientation to its equal employment opportunity (EEO) statement of diversity. A that legacy that still lives on.
“This is the story of one man’s efforts to hold a corporation responsible and ultimately improve the lives of LGBT workers across the country,” the companies said in statement announcing the release.
The film was produced by Great Big Story, which first launched in 2015. Since its launch, the company has been on a mission to find the most unique people, places and cultures from around the world, in this case, those people were found inside a business that wanted to do right by them.
On April 11, Great Big Story and P&G co-hosted a special event celebrating the film. The event featured a discussion with U.S. Olympic Medalist Gus Kenworthy, P&G’s Chief Diversity Officer William P. Gipson and P&G’s Associate Director of Global Beauty Communications Brent Miller who shared how their personal journeys and stories were inspired by the activists who worked so hard to inspire change decades ago.