Last week MediaRadar hosted a panel titled, “Facebook vs. Snapchat: What’s Next for Third-Party Distribution?” where top experts in media and advertising came together to discuss Facebook’s News Feed tweak and how publishers are handling third-party distribution in the aftermath.
Panelists included: Brian Madden, SVP of Developmen for Hearst Digital Media, who shared that, at one point, Cosmopolitan’s Snapchat discover channel was actually driving more traffic than the publication’s own website and Maia McCann, Editor-in-Chief & EVP of Programming at Little Things, who shared her personal journey with Little Things, including the brand’s recent shutdown.
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